Experiential activations are a fantastic way to promote new product launches! Whether it's a sampling campaign that puts the products into the hands of consumers or a billboard advertising all the features of the recent launch, there's a range of options to introduce a new product to the public via experiential activation.
KitKat supported the launch of the new KitKat Bites by handing out samples of the treat at London King’s Cross and Waterloo stations at the beginning of October! Mischief PR organised this fun product launch activation.
ASUS promoted their latest release, the Zenbook Fold, by partnering with 3RockAR. The activation at King’s Cross station allowed ASUS to show off all the features of the recent line of laptops! This product launch activation was showcased through the impressive Magic Mirror technology used by 3RockAR. The stunning visuals drew the eyes of many commuters!
Collection Cosmetics worked with Red Havas to promote the launch of the brand’s new concealer. The product is part of Collection Cosmetics cult-favourite, and influencer recommend, Lasting Perfection range. Samples of the Lasting Perfection Hydrating Serum Concealer, were distributed to passers-by at Victoria Centre, Nottingham as part of the brand’s campaign to draw attention to its latest product launch!
Sense London worked with Dr Oetker to deliver this sampling campaign at London Waterloo station! Commuters received frozen pizzas from the new Good Baker line to bake and sample at home. This was definitely one of the tastiest new product launch activations we’ve worked on!
Read more about this activation here: Case Study: Dr. Oetker Sampling Activity
We have also seen some recent activity for products that were launched this time last year in the run up to Christmas 2022.
Sky has been promoting Sky Glass with this Sky house! The build has been travelling around the UK, visiting a range of venues. The house is 3m tall, has four rooms and glass on all sides. Interested passers-by are able to experience the functionality of Sky Glass themselves and ask brand ambassadors any questions about Sky’s latest offering.
A great activation by the team at Amplify!
Nintendo, with the help of BD Network, is currently on a roadshow to promote the Nintendo Switch OLED. The campaign has visited a range of shopping centres around the UK. The promotion allows visitors to learn about the console and try it out, as well as showcasing some of the games available for the gaming system.
Experientialspace.co.uk is part of the SpaceandPeople Group.