Dr. Oetker Activity Distributes 10,000 Samples In 6 Hours
BACKGROUND
- Dr. Oetker have recently launched a new range of feel-good pizzas called ‘The Good Baker’.
- Sense, a global brand experience agency distributed the samples across London Waterloo station on Tuesday 3rd & Wednesday 4th May.
AIMS & OBJECTIVES
- Raise brand awareness of The Good Baker brand and encourage commuters on their way home from work to trial one of the 4 pizzas in the range.
EXECUTION
- Distribution campaign across 2 days at Waterloo Station. The campaign was live for 2 x 3 hour slots between 4pm and 7pm to take advantage of the peak time when commuters were returning home.
- Brand ambassadors wearing branded sweatshirts were situated at the designated locations throughout the station to distribute pizza samples from The Good Baker pizza range and encourage trial at home.
- The pizzas were stored in freezer dump bins and trikes which were positioned across the station.
RESULTS
- 10,000 samples distributed across both dates in addition to raising awareness with other visitors to the station who had the opportunity to see the sampling activity (Waterloo Station had a combined footfall of over 475,000 during the two days the sampling activity took place).
"I’ve been looking
for a healthy
pizza for ages,
can’t wait to try
tonight!"
