Brands including Deliveroo and Dr Pepper spread the love with Valentine's Day activations across UK shopping centres and train stations!
According to Mintel, total spending on Valentine’s Day 2024 reached £2.1 billion, with around 50% of the public intending to spend for the event.
From what we can see, Valentine’s Day 2025 has proven to be equally as popular with various brands celebrating through engaging activations to connect with their target audience in the lead up to, and on, Valentine’s Day. Experiential activations allow brands to raise awareness around key periods, promote new product lines and boost engagement through exclusive promotions and discounts. Below we have selected some of our favourite brand experience activations this year!
Activations from Valentine's Day 2025
Deliveroo
One of the UK’s most popular delivery services, Deliveroo, visited London Victoria Station in the lead up to Valentine’s Day 2025 to promote their handy flower delivery service!
Deliveroo partnered with Ann Squared Events to treat passengers at London Victoria to a red rose and a discount code to redeem £15 off at local florists. The brand awareness campaign allowed Deliveroo to spotlight their non-food delivery services and encourage the public to use their platform to order flowers for Valentine’s Day.
Dr Pepper
The Doctor is in! Dr Pepper and N2O brought their Lurve Doctor to Bullring, Birmingham on Valentine’s Day 2025, dishing out some romantic advice to shoppers!
Their bespoke set-up at Bullring promoted the limited edition Dr Pepper Cherry Crush flavour with shoppers invited to take a goodie bag and pop in to Dr Lurve’s Office for a romantic “cansultation”.
LUSH
Iconic cosmetics retailer LUSH brought their Valentine’s specials out onto the mall at The Centre, Livingston for Valentine’s Day 2025.
Their branded trike set-up featured a range of Valentine’s bouquets, bath bombs, soaps and gift sets, all perfect for gifting a loved one (or yourself!). Their pop-up boosted visibility for the brand and encouraged shoppers to visit their inline store at the venue.
Prestige Flowers
Online florist, Prestige Flowers, returned to London Waterloo Station for a second year to promote their delivery service in the run up to Valentine’s Day.
The cheery Prestige Flowers team distributed branded bouquets to passengers at the station from their custom trike set-up with their activation also including a selfie opportunity for the public to pose with their flowers!