With the summer of 2022 coming to a close, we decided to look back on some of our favourite activations from this summer.
CALENO
Our summer activation rundown begins with Caleño Drinks. The brand hosted an exciting and summery promotion at King’s Cross station and Boxpark. The activity involved serving samples of Caleño’s non-alcoholic spirit from a Jeep dressed to look like a traditional Colombian Chiva jeep. The dancers and branded tote bags were not to be missed!
UEFA WOMEN’S EUROS
The Lionesses brought it home by winning the UEFA Women’s Euros! London Waterloo and King’s Cross stations hosted fan zones for visitors passing through the stations. This was surely an unforgettable summer experience for football fans!
EAT NATURAL
Eat Natural visited a range of venues around the UK to hand out samples of their delicious bars. The activity involved a custom-built swing for passers-by to enjoy and take a photo on. The summery build looked fantastic and attracted many visitors!
DC LEAGUE OF SUPER-PETS
To promote the release of DC League of Super-Pets, Warner Bros. Entertainment brought an interactive experience for children and families to Metrocentre. There was something for everyone at this exciting activation, including photo opportunities, appearances by the movie characters and a range of games.
PLEASING
Fans were able to get their hands on the new range of Harry Styles’ Pleasing products before its official release at Dreamland Margate through this beautiful summer promotion!
