The buzz for the Samsung Galaxy AI bus tour was all human-generated as it toured the UK & Ireland!
With the help of Blue Square Marketing, Samsung has toured the UK and Ireland over Summer 2024 to present its Galaxy AI and showcase all the different ways it can be used.
Their customised bus was filled with a range of Samsung devices, from phones to vacuums, offering something for everyone. Passers-by at each tour venue were invited to come aboard and learn about Galaxy AI from Samsung’s knowledgeable brand ambassadors.
Samsung’s sleek and eye-catching out of home bus has successfully acted as a travelling billboard for the brand. Combining the visibility of a branded bus with tour stops in high-footfall locations is undoubtably a great way to maximise the reach of your marketing campaign!
Samsung's Tour of the Summer
The bus has visited an impressive number of venues throughout the UK during the roadshow including Metrocentre, St David’s Cardiff, Liverpool ONE, Brighton City Centre, Manchester City Centre and Bullring in Birmingham.
The tour came to an end this month, with the final destination being the iconic London King’s Cross Station. This was a special spot for Blue Square Marketing as it allowed the agency to utilise their well-earned prize from the 2023 FMBE Awards! Here’s what Andrew Bodwick, Head of Brand Experience at SpaceandPeople had to say about the Samsung tour:
“It’s been amazing to work with Blue Square on their epic roadshow supporting Samsung, Tour One spanned over 3 months, with 21 stops and 82 live days. They were particularly excited to activate at London King’s Cross Station where they used their prize for winning the Most Effective Roadshow or Shopping Centre Campaign Award at the 2023 FMBE Awards!”