Drink Sampling Campaigns

Drink sampling campaigns are a great way to raise brand awareness. We've recently worked with a range of brands to promote their products!


Something & Nothing visited London Waterloo station to promote their Spritz brand and hand out cans of the hard seltzer to curious commuters. Over 500,000 people went through the station over the 2 days of the drink sampling activation – so there were plenty of commuters travelling home for the brand ambassadors to engage with.

Drink sampling - Something & Nothing

Commuters in London Victoria and Waterloo stations were delighted by sampling events for Evian sparkling water. The activity gave away almost 24,000 cans!

Drink sampling - Evian

We worked with Alpro and Purity Promotions to find the best spaces for Alpro’s ‘Not MLK’ campaign! The roadshow visited multiple Network Rail stations, as well as Coin Street and Bullring in Birmingham, to reach Alpro’s target audiences and give them a taste of Not MLK.

Drink Sampling - Alpro

Purdeys delighted commuters by giving away 50,000 cans of their soft drink at Waterloo station!

Drink sampling - Purdeys

We worked with Weetabix to find the best locations for their Weetabix on the Go roadshow. The activation involved brand ambassadors handing out bottles of the breakfast drink to passers-by from an eye-catching van!

The locations included London Charing Cross, Clapham Junction, Victoria, Paddington, Waterloo, Manchester Piccadilly, Liverpool Central, Brighton & Milton Keynes Central stations, Liverpool City Centre, WestQuay, Wimbledon Piazza, Salisbury City Centre, Brighton Town Centre, Leeds Dock, Liverpool One, Bromley Town Centre & Spinningfields, Manchester.

drink sampling - weetabix

In 12 hours at London Waterloo station, Ocean Spray distributed 30,000 samples of Ocean Spray PINK cans!

Drink sampling - ocean spray

LOT42 brought a Pride party to Charing Cross station as part of their sampling campaign! The brand also visited London Waterloo station. Read Purity’s case study to learn more.

Drink sampling - lot42

The hard seltzer brand raised brand awareness by handing out samples at London Waterloo station!


Commuters at London Waterloo and Victoria stations were excited by non-alcoholic brand Crodino‘s sampling activation. The combined footfall in both stations over the days of activation reached over 700,000!

Drink sampling - crodino



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