Drink sampling campaigns are a great way to raise brand awareness. We've recently worked with a range of brands to promote their products!
SOMETHING & NOTHING
Something & Nothing visited London Waterloo station to promote their Spritz brand and hand out cans of the hard seltzer to curious commuters. Over 500,000 people went through the station over the 2 days of the drink sampling activation – so there were plenty of commuters travelling home for the brand ambassadors to engage with.
We worked with Weetabix to find the best locations for their Weetabix on the Go roadshow. The activation involved brand ambassadors handing out bottles of the breakfast drink to passers-by from an eye-catching van!
The locations included London Charing Cross, Clapham Junction, Victoria, Paddington, Waterloo, Manchester Piccadilly, Liverpool Central, Brighton & Milton Keynes Central stations, Liverpool City Centre, WestQuay, Wimbledon Piazza, Salisbury City Centre, Brighton Town Centre, Leeds Dock, Liverpool One, Bromley Town Centre & Spinningfields, Manchester.