Summer may have been winding down but activations continued to ramp up with engaging brand activations from a range of big names including Estée Lauder, McDonald's and Charlotte Tilbury!
Estée Lauder x Sephora
Estée Lauder x Sephora brought their retail pop-up experience to both Westfield London and Westfield Stratford over September.
Beauty-lovers were treated to complimentary foundation shade matches, a 10-day foundation sample, make-up inspired ice creams and beauty scratchcards with plenty of samples to win.
Contact us to book space at Westfield London and Westfield Stratford.
McDonald's
The return of McDonald’s Monopoly’s was marked with a giant Monopoly Board outside one the UK’s most iconic stations!
The rain didn’t stop the fun at London King’s Cross with participants rolling the dice on the oversized board to win real-life Monopoly money to redeem for prizes.
The Ivy
To celebrate the launch of The Ivy’s new brasserie on Northcote Road, The Ivy popped up at Clapham Junction Station with a custom-branded newspaper stand.
The team handed out free matcha and promotional newspapers to hundreds of visitors, effectively promoting the new opening.
Thursday Murder Club
Netflix brought unique OOH displays to London King’s Cross, Manchester Piccadilly and Edinburgh Waverley Stations to highlight the film’s release on the streaming platform.
The giant cross-stich billboards were perfectly on-theme for the film with BAs on site also distributing cross-stitch kits to the public.
Charlotte Tilbury
Charlotte Tilbury & Cult Beauty brought the makeup counter directly to passengers at London Bridge Station with their Airbrush Flawless Filter activation.
On-site interactive games, foundation matching, sampling and easy product ordering drew the crowds over the 3 live days with the striking custom kiosk standing out beautifully at the station.
ASDA
This September, ASDA invited passers-by to test their memory as a conveyor belt of ASDA products whizzed past, Generation Game-style! Contestants at London King’s Cross had to recall prices under pressure for the chance to win Asda vouchers, with a top prize of £1,000 in vouchers up for grabs.
The activation tied into Asda’s “Rollback to Asda Price” campaign, combining their IRL brand experience competition with social media coverage and a range of OOH activity.
Experiential Space is part of the SpaceandPeople Group.