Brand Experience Highlights May 2025

May definitely brought the summer vibes with an exciting range of brands activating at UK shopping centres, train stations and city centres to launch new products and raise brand awareness!

Nuii

Nuii utilised the large external site at London King’s Cross Station during May to sample and raise band awareness ahead of Summer.

Nuii sampled thousands of ice creams to the public at King’s Cross with with 114,000 passengers visiting the station during the activation day.

1664 Blanc

Who doesn’t love a free beer and hang out?! 1664 Blanc brought their pop-up bar to Battersea Power Station, treating passers-by to free drinks and a custom-branded hang out zone with a mini bowls game.

Rowntree's x LADbible

For their “Free the Fun” summer campaign, Rowntree’s joined forces with LADbible to help passers-by at London King’s Cross Station let loose!

The team challenged the public to race each other on their brightly branded track with plenty of ice lolly sampling on site to complement the activities.

Samsung

Samsung have kicked off their 2025 tour series, bringing their latest products to the public with hands-on demos at popular spots across the UK.

During May, Samsung visited a range of venues including the University of Glasgow, London Charing Cross Station and Southbank Observation Point.

Lipton

To mark the launch of the new Lipton Kombucha, the brand toured around London, Manchester and Birmingham introducing the public to their new drinks.

Their set-up featured a 5 metre mirrored tunnel, giving the public a unique sensory experience. The team also sampled the new Lipton kombuchas and classic peach iced tea.

Ford Go Electric

Ford’s Go Electric Test Drive Tour kicked off this May with 25 stops scheduled across the UK.

The tour started in Scotland at Aberdeen’s Union Square, then visited Braehead Centre in Glasgow and St James Quarter in Edinburgh. As part of the activations, the Ford team have held competitions, welcomed guests for yoga, held a drag queen show and used live music to create an engaging experience for all.

Experiential Space is part of the SpaceandPeople Group.

 

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