Beauty and Wellbeing Activations

As the beauty and health industry continues to grow, experiential activations can help your brand stand out from competitors!

According to Statista, revenue in the Beauty and Personal Care market in the United Kingdom is projected to reach US$16.85bn (£13.33bn) in 2024. It is also expected to grow annually by 2.29% between 2024 and 2028.

With the industry growing, it’s becoming more and more vital for brands to connect to consumers. Experiential activations can be a great way to introduce a new brand or product to its target audience. Brand experiences can also help differentiate a brand from competitors. Brand activations with a sales element are especially successful during the holiday period! 

Sampling promotions can lead to increased brand awareness and can drive sales. Research by Eventeem shows that 35% of consumers who try a sample will buy the sampled product on the same shopping trip and it is a method used by a wide range of brands.

Recent beauty and wellness activations
Holland & Barrett

The UK’s leading health & wellbeing store Holland & Barrett went on a tour around the country with this sampling campaign! The brand partnered with RELFM to raise awareness of their new snack product line. The promotion visited a range of venues, including The Oracle, Drake Circus, Westfield Stratford City and Cabot Circus, as well as a range of train stations in London, Bristol, Birmingham, Manchester and Reading!


It was great to work with luxury brand CHANEL and help them reach their target audience. This bespoke stand allowed shoppers at Metrocentre, Bluewater and Westfield London to explore the brand’s latest makeup collection.


Probiotic yogurt drink Actimel worked with Purity Productions to deliver this sampling roadshow! The immune support drink promotion visited a range of train stations, including London King’s Cross, Victoria, Waterloo, Manchester Piccadilly and Birmingham New Street stations. The combined footfall at the stations during this promotion was 1,777,920!

Dior Spa collaboration with Royal Scotsman at Edinburgh Waverley station

Another A Story created this fantastic promotion for Dior’s collaboration with the Royal Scotsman!

The activation involved a photo opportunity for passengers travelling through Edinburgh Waverley station, to promote the Dior Spa aboard the Royal Scotsman. The footfall at the station was 81,779 on the day of the promotion, meaning that plenty of passers-by has the change to take a photo on this lovely Dior bench!


This Schwarzkopf Oleo Intense hair dye promotion visited multiple shopping venues including Victoria Centre, Nottingham, Trinity Walk, Hempstead Valley and The Trafford Centre! Organised by Link Communication, the brand activation included a photo booth where shoppers could virtually try on different hair colours. Friendly brand ambassadors were available to answer any questions and give out free product packs and money-off coupons.


Passers-by at London Waterloo and Cannon Street stations were encouraged to focus on their health by Solgar! This ‘Winter Wellness On The Go’ promotion involved bottles of the brand’s various vitamins being handed out to interested consumers. Footfall within the stations reached a combined 532,569 on the days of the activation.


NEOM brought their Wellbeing Wishes Bus Tour to delight the public at King’s Cross stationSpinningfields and Liverpool ONE – interested passers-by were able to purchase NEOM products and try their luck at winning some great prizes by spinning the wheel.

Sampling activations are an easy way to introduce your product to consumers

Sampling campaigns give consumers a chance to experience the product first-hand, without any commitment. It’s an effective technique to encourage passers-by to try out a new product. To maximise the effectiveness of the sampling campaign, it’s important to choose a location that will allow your brand to reach its target audience – our team of experts can advise.

Brand promotions near points of purchase make it easy for consumers to buy your product

SpaceandPeople’s dedicated Brand Experience team has curated a selection of venues that have activation spaces situated near a range of shops that stock a range of beauty and wellness products. Experiential activations at these locations make it easy for brand ambassadors to direct interested shoppers into the store! Read more here.



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