As restrictions lifted over the summer, we started to see more sampling campaigns across the country. The activity ranged from brand to hand to brand experiences, with a range of campaign objectives.
Tony’s Chocolonely #ChooseAgents Tour
Tony’s Chocolonely recently toured an interactive experience to various location including Castle Street in Edinburgh and St David’s Shopping Centre, Cardiff with their #ChooseAgents tour.
Visitors learned about the impact chocolate has on slavery in West Africa, how Tony’s Chocolonely is working towards helping farmers and how customers can contribute to this mission.
Muller Sampling at both London and Regional Stations
Over the summer months, Love Creative Marketing worked with Müller to distribute samples in a number of train stations including London Euston, King’s Cross and Liverpool Street as well as Bristol Temple Meads, Leeds and Manchester Piccadilly.
Takis New Product Launch with Sampling Activity
To launch their UK launch, Takis Crisps were distributed at Waterloo Station. The sampling activity supported a wider Out of Home advertising campaign.
Wrigleys Brand-To-Hand Campaign
To support a wider marketing campaign that included at home and in-store sampling, Confero Marketing undertook a brand-to-hand campaign at a range of high footfall venues including across London Victoria, Nottingham and Manchester Piccadilly railway stations as well as Lakeside, Nottingham Victoria Centre and Manchester Arndale shopping centres.
Hellmann’s Product Launch at Cardinal Place
To launch its new product range of sauces specifically designed to be used for pizza crusts and to support its #MaketasteNotWaste campaign, Hellmann’s set up a Crust ‘N’ Condiments pop-up at Cardinal Place so people could try the products with some pizza crusts.
